RESTORES MOISTURE: The Keranique Shampoo helps decrease breakage, imparts root-to-tip softness, adds shine, restores moisture and manageability and protects cuticle. PREVENTS FUTURE DAMAGE: Chemical processes aside, hair is also subject to damage by environmental factors, such as exposure to UV light and by styling, including exposure to excessive heat, as in flat iron use, or by tight braiding. PROTECTS BOTH CUTICLE AND THE FIBER CORE: Infused with Keratin Amino Complex it protects both the cuticle and the fiber core for the healthy hair. REPAIRS SPLIT ENDS: Damaged hair fiber can be protected and it can be both nourished and repaired. It helps prevent future damage and imparts strength, repairs split ends, smooths the cuticle and improves fiber quality. ULTRA-MILD CLEANSING FOR HAIR AND SCALP: Keranique scalp replenishing shampoo is a nutrient-rich, sulfate-free, paraben-free formula which gently cleanses the hair and scalp. It is non-stripping and moisturizing.