STIMULATES SCALP BY DEEP CLEANING: A periodic deep cleaning of hair and scalp can remove pollutants that may cause hair problems. It stimulates the hair follicles for optimal nourishment, while offering the ideal blend of moisture, softness, body and volume. PRESERVE HAIR’S YOUTH LOOK: This hydrating shampoo for dry hair promotes healthy and more manageable hair. It is enriched with hydrolyzed keratin which forms a protective shield along the hair's cuticle to safeguard against external damage. Helps preserve hair's youthful look. CONTROLS FRIZZ: This shampoo is free from sulphate and parabens which keeps your hair and scalp healthy and reduces the effect of humidity and provides manageability and controls frizz. HEALTHY INGREDIENTS: The Keranique shampoo contains only ingredients approved help create healthy-looking hair. It improves your hair’s volume, shine, appearance and smoothness. HAIR STRENGTHENING SHAMPOO: This Keranique Shampoo Strengthens hair, creates a smooth texture and also improves elasticity, while forming a protective shield against environmental damage with repair formula.