Live the London look! Rimmel London presents Lasting Finish Matte Lipstick, a long wearing satin matte finish formula with a creamy application and a gorgeously comfortable soft powdery finish. Lasting Finish Matte Lipstick by Rimmel London has a triple blend of ultra- lightweight emollients for excellent glide, smoother lips and boosted colour impact for hours! Enriched with ruby powder formula; Diamond powder, Ruby powder, Amethyst powder and Sapphire powder, this formula is also fade-proof, cake-proof and flake-proof for flattering velvety matte lips all day long. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, beautiful. It is expression with no rules, it is real, it is accessible. LIVE THE LONDON LOOK.