Want exciting, innovative, top-of-the-trend, and affordable products to add to your beauty routine? Finally, MCoBeauty is here to serve up top quality cosmetics to the everyday makeup lover at the perfect price. As Australia’s leading lux-for-less, cruelty-free, and vegan beauty brand, our goal is to make customers feel excited and confident in their next makeup or self-care purchase. Our founder, Shelly, is a firm believer in crafting affordable products with top-quality formulas, and MCoBeauty is here to fill that gap in the market. Believe in believable, achievable beauty with MCo. LUXE FOR LESS BEAUTY. Experience MCoBeauty, one of Australia’s leading luxury beauty brand inspired by the everyday makeup lover. Our affordable, on-trend, and highly curated products are sure to be the next best addition to your makeup bag. FOR COLOR THAT WON'T BUDGE. Ensure that your eyeshadow look stays locked in place all day and night. Our super creamy, crease-resistant formula maintains pigmentation and shine for hours after application, without any smudging or product fallout. THE ULTIMATE SHADOW CREATIONS. With a highly curated and color-matched mix of finishes, our shadow palette allows you to experiment with contouring and create intense dimension in your looks, for a super creative, on-trend result every single time. BLENDABLE, BUILDABLE FORMULA. Brush on layer after layer of this super buildable formula. Each shade effortlessly melts into the other, and you can pack on the product depending on your desired intensity, without any caking or flaking. SHADES FOR EVERY SUMMER OCCASION. Finally, a summer palette that has it all. Experiment and create statement eye looks with this 32 shadow collection of highly pigmented, long-wear, and effortlessly blendable matte, metallic, and shimmer shades.