We're beauty, pure and simple. So unattainable looks don't inspire us, but originality does. That's why we love being different; from our exotic ingredients, to the shape of our bottles, to our quest for sustainability-we approach beauty in our own way. YOUR ORIGINALITY INSPIRES US; at OGX we don't try to make your hair look perfect because it is. We'd rather make it look fuller, smoother, straighter, curlier or bouncier and smell irresistible too, so you love it even more. ROCK WHAT YOU'VE GOT: OGX hair care products are designed to bring out the best in your hair, no matter what type or texture. Whether you need quenching moisture for curly hair, protection for colored hair, blowout cream, or matte pomade--we've got you. BEAUTY PURE AND SIMPLE: OGX hair care products are inspired by nature. We don’t try to make hair look “perfect” because we’d rather make hair look fuller, smoother, straighter, curlier, or bouncier & smell irresistible while we’re at it. BRIGHTENING PLATINUM BLONDE SHAMPOO: This formula helps to remove the appearance of yellow brassiness while boosting brilliant white blonde tones & gorgeous gray hair with radiance & shine. This color-shielding formula also contains UVA/UVB sun-filters. HYDRATING SHAMPOO FOR COLOR TREATED HAIR: OGX Hydrate & Tone Reviving + Lavender Luminescent Platinum Shampoo brightens the look of platinum blonde tresses with this blend containing lavender oil and chamomile extract. Protect those tresses, blondie.