Olive Oil is a powerful natural ingredient used since ancient times to give hair strength and brillant shine. Palmer's Olive Oil Formula Smoothing Shampoo smoothes out frizzy hair, replenishes moisture and nutrients and removes product buildup. This balanced blend of Extra Virgin Olive Oil, Keratin Amino Acids and Vitamin E cleanses thoroughly and leaves hair healthier, stronger, softer and easier to style. No Sulfates. No Parabens. No Phthalates. No Mineral Oil. No Gluten. No Dyes. Product directions: Apply to wet hair. Work into creamy lather. Rinse thoroughly. For best results, follow with Palmer’s Olive Oil Formula Conditioner. Safety warnings: For external use only. Avoid contact with eyes. Keep out of reach of children. Key Ingredients: Extra Virgin Olive Oil: contains naturally occurring vitamins and minerals which act as antioxidants protecting hair and skin from damaging free radicals Vitamin E: aides in hair's natural ability to repair damage, an essential step in the process of strengthening the follicle that allows hair to grow long and healthy Jamaican Black Castor Oil: has a strong lipid content which helps relieve dry, itchy scalp while protecting hair from styling damage Keratin: replenishes lost keratin in damaged hair, helping to strengthen and repair hair Palmer's: Our Cocoa Butter, Coconut Oil, Shea Butter, Olive Oil, and Vitamin E product lines include creams, balms, lotions, oils and soaps plus face, lip, and hair care, pregnancy and stretch mark care. Choose What's Real: Our beauty products and hair and skin treatments feature real, plant-based ingredients in formulas that really work to hydrate and soften, from lip balm to bar soap to body butter. Finest Ingredients: We strive to use only the finest natural, raw ingredients to bring you soft, beautiful hair and skin. We support sustainable production of Shea and Cocoa Butter and Coconut Oil worldwide. Natural Formula: This balanced blend of Extra Virgin Olive Oil, Keratin Amino Acids and Vitamin E cleanses thoroughly and leaves hair healthier, stronger, softer and easier to style. Smoothing Shampoo: This Olive Oil formula smoothes out frizzy hair, replenishes moisture and nutrients and removes product buildup while thoroughly cleansing to leave hair healthy and strong.