SPECIAL FLASK BOTTLE: Routine's flask bottles are the very first of their kind. made in Calgary out of 100% repurposed, food grade plastic. DIRECTIONS: Take a tablespoon of a curly hair shampoo and apply it to wet hair. Work through your scalp and leather. Massage gently and rinse off thoroughly. NATURAL INGREDIENTS: The routine shampoo is formulated with naturally derived ingredients like Hydrolyzed Adansonia Digitata Seed Protein, Vegetable Based Keratin, and Hydrolyzed Quinoa. It’s time to drench your hair with care. SCENT: The formula of the moisturizing shampoo includes functional scents of Coconut to hydrate, Coltrane to smooth, and Vanilla to smooth, strengthen & shine, your hair will be left soft and supple. ROUTINE SOFTENING SHAMPOO: Routine’s hydrating hair shampoo provides superior damage recovery, increases hair strength and elasticity, and helps protect hair from environmental stressors. The coconut shampoo also helps to reduce static and frizz and increases shine while improving the style and body of hair.