100% Performance: - Oil-in cream colour - Up to 100% white hair coverage - Up to 4 levels of lift - Pure Organic Essence - Easy 2-step application - More than 90% naturally derived ingredients* organic essence of Grape-Seed OiI & gently fermented natural Ectoin - Compact assortment of 55 intermixable shades - Stabilising the hair structure during the colouring process - Protection against external influences for a long-lasting colour and natural shine - Activating Lotion working in perfect harmony with the ESSENSITY colour cream for a long-lasting colour * including water Permanent Hair Color.