Essensity Permanent Ammonia-Free Oil Hair Color provides natural reflecting and intense colors, up to 100% white hair coverage and up to 4 levels of lift. The color stabilizes the hair structure during the coloring process for a healthy – looking color result and helps protect the hair against external influences for long-lasting color and natural shine. Strong Performance - Up to 4 Levels of Lift. Enhanced Care & Scalp Comfort - Up to 30% more care*. Significantly higher scalp comfort*. (*New Essensity vs. Previous Essensity Color). True-to-Nature Results - Up to 30% more color intensity*. Up to 50% longer color retention*. (*New Essensity vs. Previous Essensity Color). 100% Reliable Results - Up to 100% white coverage. True-to-tuft results.