ion Color Brilliance Semi-Permanent Gemstones Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In twenty to forty minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair. ion Color Brilliance Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair. Vegan & Cruelty-Free (Product not tested on animals). Formulated in Italy. No ammonia or peroxide. Brilliantly intense hair color. No developer required.