SAFE & NATURAL: This All Natural and Organic Shampoo Is a Made from Nature’s Best Ingredients Specially Formulated for Your Hair. CONDITIONS: Coconut Oil Is A Natural Conditioner, And Helps Your Hair Retain Moisture And Stay Conditioned For Longer. STRENGTHENS: Hibiscus Is Known For Being Rich In Vitamin C Which Helps Restore Collagen, Helping Your Hair Stay Strong And Grow Longer Without Breakage. SOFTENS: Packed With The Richness Of Natural Coconut Oil And Raw Shea Butter, This Is The Ideal Shampoo To Keep Your Hair Soft And Nourished. DEEP CLEANSING: This Formula Is Powered By Hibiscus Flower Extract Which Is Ideal For Keeping Your Scalp Clean And Irritation-Free.