Derived from professional hair treatments, TRESemmé's unique Beauty-Full Strength system offers a trio of salon-quality treatments designed for users with fine, flat hair who are looking for volume, damage correction, and fuller-looking hair. The Beauty-Full Strength Shampoo and Conditioner system are powered with ProPlex Fortifiant technology, a potent, dual-action formula that improves damaged hair and prevents further breakage. This shampoo and conditioner system strengthens and reinforces hair for 94 percent less breakage (vs. non-conditioning shampoo). Your hair is fuller-looking, so you can achieve any style you want. The result? Full styling confidence with this paraben free shampoo. How to use: Step 1: Apply to wet hair, gently massage the scalp and roots with fingertips to work into a lather. Step 2: Lightly squeeze Beauty-Full Strength hair conditioner from roots to ends. Step 3: Distribute evenly throughout hair and leave in for 2-3 minutes, then rinse thoroughly. We've always understood that style is more than a look: it's a part of you. With our professional quality care, a world of style possibilities is yours to achieve. TRESemmé policy prohibits animal testing for our products and the ingredients used in them, anywhere in the world. We are proud to be PETA-approved. Every choice we make at TRESemmé, from the values we promote—to the stylists we work with, down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark – and achieve your aspirations with confidence. DO IT WITH STYLE: With professional quality hair products, like our Beauty-Full Hair Shampoo, you can achieve your style with confidence. HAIR CARE TIPS FROM OUR STYLISTS: Hold any style you want with TRESemmé Beauty-Full Strength Shampoo. Lightly squeeze the shampoo from roots to ends and gently massage the scalp. Rinse thoroughly. SALON QUALITY, RIGOROUSLY TESTED: Every ingredient in our hair shampoo is carefully selected to deliver professional results. TRESemmé prohibits all animal testing for its hair care products and is proud to be PETA-approved. DELIVERS FULLER-LOOKING HAIR: This lightweight shampoo and conditioner system strengthens hair, so you can brush and style with confidence. PROPLEX FORTIFIANT TECHNOLOGY: This paraben-free shampoo is formulated with ProPlex Fortifiant Technology, a potent dual-action system that strengthens, fortifies, and reinforces weak or damaged hair. ANTI-BREAKAGE HAIR SYSTEM: TRESemmé Beauty-Full Strength Shampoo and Conditioner strengthen fine, dry and brittle hair for 94 percent less breakage and visible hair on brush.