Need to do some damage control? TRESemmé Ultra Keratin Repair Concentrate Shampoo and Conditioner visibly repair, restore and shield hair from styling and heat damage in just 30 seconds. Using only half of your usual dose, this ultra-fast lather concentrated shampoo formula efficiently penetrates hair strands and delivers visible repair, restoring and shielding damaged hair in just 30 seconds. Styling, heat, combing and washing can damage hair and break essential hair bonds, resulting in dull and unmanageable hair. This shampoo for damaged hair contains 2X the Keratin Repair Activity per concentrate drop, provides 2X more washes and uses less plastic per wash.* How to use the Ultra Keratin Repair Concentrate System: Step 1: Squeeze ONLY HALF of your usual dose (yes, that's enough) and massage the gel-like repairing shampoo in wet hair. Step 2: After shampooing, squeeze ONLY HALF of your usual dose (yes, that’s enough) and massage the gel-like conditioner as usual in wet hair. Step 3: Finish and style with your favorite TRESemmé products. This TRESemmé repairing shampoo is free from Parabens, Dyes, Mineral Oil, and DMDM Hydantoin. We've always understood that style is more than a look, it's a powerful tool to help you achieve your dreams. With our professional quality care, a world of style possibilities is yours to achieve. Every choice we make at TRESemmé, from the values we promote—such as not testing on animals and being PETA-approved—to the carefully selected ingredients we use, are made to give you professional salon quality haircare products you can trust. Because 70 years on, we believe in the power of style. So tell your story, make your mark – and achieve your aspirations with confidence. With TRESemmé, you can DO IT WITH STYLE.*vs. non-concentrated Keratin Repair 20oz. HAIR CARE TIPS FROM OUR STYLISTS: Squeeze ONLY HALF of your usual dose (yes, that's enough) and massage the gel-like shampoo in wet hair. Follow with TRESemmé Keratin Repair Concentrate Conditioner. TRUSTED INGREDIENTS: This hair shampoo for damaged hair is PETA-approved and is free from Parabens, Dyes, Mineral Oil, and DMDM Hydantoin. 2X MORE WASHES: 1 bottle of TRESemmé Ultra Keratin Repair Concentrate Shampoo equals 2 bottles of non-concentrated TRESemmé Keratin Repair Shampoo. Just use half your usual dose (yes, that's enough). FAST-LATHER TECHNOLOGY: This ultra-fast lather concentrated hair repair treatment efficiently penetrates hair strands and delivers visible repair to transform damaged hair. VISIBLE REPAIR: TRESemmé Ultra Keratin Repair Concentrate Shampoo and Conditioner visibly repairs, restores and shields hair from styling and heat damage in just 30 seconds.