There’s something about silky hair that’s full of natural movement that lets you take on the day with confidence. You can now get that style without having to go to a salon with TRESemmé Ultra Keratin Smooth Concentrate Shampoo and Conditioner. This concentrated shampoo delivers the ultimate salon smoothness and shine in just 30 seconds. Using only half your usual dose, this ultra-fast lather concentrated hair shampoo formula penetrates hair strands and delivers salon smoothness and shine in just 30 seconds. The moisturizing shampoo for dry hair adds softness to make it easy to achieve covetable, confident hair, no matter your hair type or hair need. The end result? Gorgeously silky hair that lasts and lasts. This shampoo for dry hair contains 2X the Keratin Smoothing Actives per concentrated drop, provides 2X more washes and uses less plastic per wash. How to use the Ultra Keratin Smooth Concentrate System: Step 1: Squeeze ONLY HALF of your usual dose (yes, that's enough) and massage the gel-like smoothing shampoo in wet hair. Step 2: After shampooing, squeeze ONLY HALF of your usual dose (yes, that’s enough) and massage the gel-like conditioner as usual in wet hair. Step 3: Finish and style with your favorite TRESemmé products. This TRESemmé hair shampoo is free from Parabens, Dyes, Mineral Oil, and DMDM Hydantoin. We've always understood that style is more than a look, it's a powerful tool to help you achieve your dreams. With our professional quality care, a world of style possibilities is yours to achieve. Every choice we make at TRESemmé, from the values we promote—such as not testing on animals and being PETA-approved—to the carefully selected ingredients we use, are made to give you professional salon quality haircare products you can trust. Because 70 years on, we believe in the power of style. So tell your story, make your mark – and achieve your aspirations with confidence. With TRESemmé,you can DO IT WITH STYLE. HAIR CARE TIPS FROM OUR STYLISTS: Squeeze ONLY HALF of your usual dose (yes, that's enough) and massage the gel-like shampoo in wet hair. Follow with TRESemmé Keratin Smooth Concentrate Conditioner. TRUSTED INGREDIENTS: This moisturizing shampoo for dry hair is PETA-approved and is free from Parabens, Dyes, Mineral Oil, and DMDM Hydantoin. ULTRA-CONCENTRATE SHAMPOO: This shampoo for frizzy hair contains 2X the Keratin Smoothing Actives per concentrated drop and uses less plastic per wash (vs. non-concentrated Keratin Smooth). FAST-LATHER TECHNOLOGY: This ultra-fast lather concentrated hair shampoo formula efficiently penetrates hair strands and delivers salon smoothness to transform frizzy hair. SALON SMOOTH: TRESemmé Ultra Keratin Smooth Concentrate Shampoo and Conditioner deliver the ultimate salon smoothness and shine in just 30 seconds.