Gentle, creamy shampoo formulated with Unrefined Shea Butter, Virgin Coconut Oil and anti-oxidant Shea Leaf extract cleans thoroughly without stripping hair's natural oils. Scented with refreshing, pure Lavender essential oil or a relaxing blend of Vanilla Extract and Spearmint essential oil. Unscented option contains no added scents. Carefully formulated for Everyday use on all hair types. E-Empowerment-Beauty. These are the three principles that Alaffia follows to not only bring the natural, fair trade skin and hair care, but also to help relieve the cycle of poverty in Togo. Alaffia empowers West African communities to become sustainable through the fair trade of indigenous resources. We encourage empowerment through our community projects, our women's cooperatives, and through education and involvement in our local communities. We firmly believe that the cooperation of people across the world is an essential part of building sustainability in all communities. EQUALITY- EMPOWERMENT- BEAUTY: All sales of Alaffia products contribute to empowerment projects to help break the cycle of poverty in Togo. NATURAL FRAGRANCE: Scented with aromatic Passionfruit Extract. EVERYDAY FOR EVERYONE: Carefully formulated for Everyday use on all hair types. CLEANSE WITHOUT STRIPPING HAIR: Gentle, creamy shampoo formulated with Unrefined Shea Butter, Virgin Coconut Oil and anti-oxidant Shea Leaf extract cleans thoroughly without stripping hair's natural oils. FAIR TRADE: Feel good about how you are getting your products with Certified Fair Trade Ingredients.