Almay Shadow Softies, Lilac is a light as air, whipped powder shadow that glides on for a sheer wash of crease-free color with a cushiony soft feel. For a more concentrated eye shadow look, swipe on a second layer for that bold look. Use with your favorite Almay eyeliner and mascara for a complete look. Available in 12 shades. Ophthalmologist tested. Dermatologist tested. Almay - Quality ingredients. Hypoallergenic. American science. Available in 12 shades. Dermatologist tested. Sheer, crease-free color. Light, whipped powder eye shadow. #110 Lilac.