CLEAN & PURE: Vegan, Cruelty-free, Non-GMO, Sulfate-free, Gluten-free, & Paraben-free. As an added benefit, Auromere is a non-profit owned company, and 10% of all Auromere profits are donated to Auroville, the City of Human Unity. NATURAL FRAGRANCE: With no artificial fragrances added, this variety has a wonderful clean and fresh scent that arises naturally, in part thanks to the presence of Rose and Tulsi (Holy Basil) essential oils. CONCENTRATED: Use less with every wash thanks to the high concentration of gentle and effective herbal ingredients. The formula lathers nicely, so with conscious and conservative use each bottle can easily last twice as long as regular shampoo. PLUS 5: In addition to featuring Neem, this Ayurvedic formula has an additional 5 potent herbal extracts prized for their natural cleansing and rejuvenating properties: Amla, Henna, Methi (Fenugreek), Shikakai, & Reetha (Indian Soapnut). WITH NEEM: Neem is the premier herb for hair, scalp, and skin conditioning. It is full of nutrients that help promote healthy hair growth and scalp conditioning, and has incredible cleansing properties that eliminate unwanted elements.