Aveda's mission is caring for the world we live in, with everything from the products they make to the way they give back to society. Aveda was founded by Horst Rechelbacher, a pioneer of holistic beauty, who began working in a salon at the age of 14. He was inspired to create Aveda while in India, leaning on the ancient art of Ayurveda to promote balance in mind, body and spirit. Aveda Invati Advanced Exfoliating Shampoo Light 33.8 oz.