Aveeno Moisturizing Bar facial cleanser for dry skin, with nourishing oat, cleanses and gently soothes your skin. The unique soap-free formula blends powder-fine oat, nature's own gentle cleanser, with skin conditioning ingredients to moisturize dry skin. This cleansing bar works to absorb dirt and oil then gently rinses away, leaving your skin feeling soft and smooth. With nourishing oat which contains proteins, vitamins, enzymes, lipids and antioxidants. The Aveeno Moisturizing Bar is fragrance-free, dye-free, and soap-free, making it gentle enough for daily use, even on sensitive skin. For best use, wash face with Aveeno Moisturizing Bar, rinse, and pat dry for soft, smooth, naturally healthy-looking skin. Fragrance-free, dye-free, and soap-free cleansing bar formula gentle enough for everyday use and sensitive skin formulated from a Dermatologist Recommended Brand. Unique cleanser formula combines powder-fine Colloidal Oatmeal, nature's own gentle cleanser, and contains proteins, vitamins, enzymes, lipids and antioxidants with skin conditioning ingredients to soothe and moisturize dry skin. Aveeno facial cleansing bar works to absorb dirt and oil then gently rinses away and soothes your skin. 3.5-ounce Aveeno Gentle Cleansing Moisturizing Bar with nourishing oat gently cleanses your dry skin and leaves it feeling soft and smooth.