We believe that beautiful hair starts at the root. Soothe your scalp while adding ultra-lightweight moisture to your strands, with this farm-to-shower inspired Aveeno Cotton Blend Shampoo. Oat as the first ingredient helps to promote a healthy scalp environment. This lightweight shampoo is infused with cotton fiber, helping to moisturize and cleanse fine hair without weighing it down. Free from sulfates, parabens and dyes, this product is safe for color-treated hair. We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That's why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times.