We believe that beautiful hair starts at the root. Soothe and restore balance to your scalp while adding moisture to your strands, with this farm-to-shower inspired Aveeno Kefir Probiotic Blend Shampoo. Oat as the first ingredient helps to promote a healthy scalp environment. Infused with probiotic kefir extract, this shampoo is designed to help balance scalp's microbiome to help nourish your hair and scalp. Free from sulfates, parabens and dyes, this product is safe for color-treated hair. We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That's why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times. Aveeno is a trusted household brand established in 1945 and is best known for its line of skin soothing products, where oat's natural soothing properties are put to work in body, face and scalp applications. We are inspired by nature; our oat is sourced from a small town mill where pride and quality go hand and hand and we do not test our products on animals. This formula is infused with probiotic kefir extract and is designed to help promote restorative moisture. Sulfate free shampoo, free from dyes and parabens, making it safe for all hair types including color-treated hair. Scalp restoring moisture. Sulfate-free shampoo helps balance scalp's microbiome to help nourish hair and scalp. Oat is the first ingredient in Aveeno Kefir Probiotic Blend Shampoo. Soothe your scalp and nourish your strands with this moisturizing shampoo that promotes a balanced scalp and healthy-looking hair from root to tip.