Cruelty-free, naturally-derived shampoo that cleanses and removes impurities (without stripping) to give strength and shine back to thin, fragile, aging hair and encourage scalp and follicle health. Bottle made from 25% post-consumer resin. At Better Not Younger we’re on a mission to change the industry, that's why all of our products are paraben-free, sulfate-free or SLS-free, and cruelty-free. KEY BENEFITS; Gives strength, shine and luster to hair. Designed for women with fragrance sensitivities. Formulated with scalp-nourishing and hair loving ingredients like chia seed and yuzu. Eco-Friendly bottle made from recycled plastic. INGREDIENTS; Chia Seed: rich in protein, minerals, and omega-3 to help strengthen hair and retain moisture for natural shine and gives hair a fresh, healthy and vital look. Galactoarabinan (natural polysaccharide from pine): helps to thicken appearance of hair strands. Yuzu: helps boost hair strength, while supporting scalp conditioning. Xylitol: naturally occurring sugar that helps with scalp conditioning and support healthier follicle for softer feeling hair. HOW TO USE; Apply to wet hair. Lightly massage formula into a lather on the scalp. Rinse well. Follow with Full Transparency Conditioner. Cruelty-free, naturally-derived shampoo that cleanses and removes impurities (without stripping) to give strength and shine back to thin, fragile, aging hair and encourage scalp and follicle health. Bottle made from 25% post-consumer resin.