The Dove Ultra Intensive Repair Shampoo and Conditioner system visibly repairs and restores damaged hair in just 30 seconds. Using only half of your usual dose, this ultra-fast lather concentrated shampoo formula efficiently penetrates hair strands and delivers visible repair, restoring and shielding damaged hair in just 30 seconds. Brushing, heat and washing can damage hair and break essential hair bonds, resulting in dull and unmanageable hair. The shampoo for damaged hair formula helps to visibly repair and progressively nourish damaged hair with continuous use when used as a system, so you can help protect your hair against future damage with this nourishing shampoo. Dove Intensive Repair Shampoo, formulated with Bio-Nourish, helps your hair to recover from damage in two different ways. The formula repairs signs of surface damage, making your hair look and feel smooth and strong against breakage. By helping to reinforce your hair against breakage, it can also prevent the appearance of split ends and damage caused by coloring and heat styling. This hair shampoo for damaged hair contains 100 percent more Fiber Repair Activity per drop, provides 2X more washes and uses less plastic per wash.* How to use the Dove Intensive Repair System: Step 1: Squeeze ONLY HALF of your usual dose (yes, that's enough) and massage the gel-like shampoo in wet hair. Step 2: After shampooing, squeeze ONLY HALF of your usual dose (yes, that’s enough) and massage the gel-like conditioner as usual in wet hair. Step 3: Rinse and experience hair that feels stronger.*vs. non-concentrated Intensive Repair 20oz. HOW TO USE: Squeeze ONLY HALF of your usual dose and massage the gel-like best shampoo in wet hair. Follow with Dove Intensive Repair Conditioner. MOISTURIZING SHAMPOO: Dove Ultra Intensive Repair Concentrate Shampoo visibly repairs and protects hair in 30 seconds. ULTRA-CONCENTRATE SHAMPOO: This damage repair shampoo contains 100 percent more Fiber Repair Activity per concentrate drop and uses less plastic per wash (vs. non-concentrated Intensive Repair). 2X MORE WASHES: 1 bottle of Dove Ultra Intensive Repair Shampoo equals 2 bottles of non-concentrated Dove Intensive Repair. Just use half your usual dose (yes, that's enough!). FAST-LATHER TECHNOLOGY: This ultra-fast lather concentrated hair shampoo formula efficiently penetrates hair strands and delivers moisture to transform damaged hair.