Straightening hair can be a harsh process, no matter how good you are or how healthy the hair starts out. That's why Fanola developed this Anti-Frizz Disciplining Mask as part of their Keraterm Hair Ritual line. It's designed specifically to nourish and re-hydrate hair that's been put through heavy chemical processes and hot tools. It will leave the hair lush and silky while reducing frizz and static electricity build up, and sets in another layer of protection against humidity. Lots of people want to go straight with their hair. Now with the Anti-Frizz Disciplining Mask, that doesn't have to be a hard journey to make. The mask can also be applied prior to styling to help eliminate frizz and static. Apply a cap and leave on for 3-5 minutes, then rinse off thoroughly. Perfects and maintains hair straightened by chemicals or hot tools. Combats frizz, static buildup, and humidity. Ideal for straightened and chemically treated hair: pH 4.2 - 4.7. Leaves hair more manageable. Softens and smooths hair.