Kristin Ess began with a simple idea: create an affordable collection of luxury haircare and styling products that would give everyone the chance to create modern, perfectly imperfect hair. As a top celebrity hair stylist and colorist, Kristin uses her intimate insight into what products are truly needed to create the most beautiful hairstyles. Cruelty free, color + keratin safe, vegan free of drying alcohols, sulfates, parabens, phthalates + silicones. How To: Thoroughly wet your hair, then create partings with the pointed tip and apply shampoo directly to your scalp. Massage it in to create a rich lather, adding a little water if necessary. Rinse well before conditioning. For all curl types, Moisture conscious, Gently cleansing, Rich lather, Non-stripping. Curl: An entire collection fully focused on slip, moisture + definition. Keep it rich on wash day and incorporate additional hydration into your styling routine. Use these styling products alone or layered together, depending on what your hair needs. “As you probably already know, most curly hair naturally lacks moisture, so let’s make sure your shampoo isn’t drying it out further! This formula gently cleanses without stripping, has good slip and creates a super rich lather to make wash day a pleasure. ” - Kristin Ess.