Chemical free. 100% Pure botanical hair color. Cruelty free. No animal ingredients; No animal testing. Complete application kit. The complete all natural hair color & conditioning program. Free of harsh peroxide & ammonia! Plus fully illustrated instruction includes cap & gloves. 100% money back guarantee. Includes hat, gloves and step by step instructions. Conditions and adds body to hair while it colors. Recommended by safe shoppers bible. Non-carcinogenic. A complete all natural hair color and conditioning program.