Soft Brown is a light-medium brown with warm undertones and a matte finish. It had opaque color payoff that applied evenly to bare skin and blended out with little effort. The consistency was soft, velvety, and more substantial than most of the brand's matte shades, but it was consistent the last single I purchased. The color wore well for eight and a half hours before I noticed slight fading. The result potent colour payoff that applies evenly, blends well and can be used wet or dry. This saturated shadow formula stays on all day long with non-creasing, eight-hour wear. Behold the power of pigment. Elevate your eyes with a streak of rich, highly pigmented pressed powder. A highly pigmented powder that applies evenly and blends well.