DAILY USE FOR ALL HAIR TYPES: Suds-free shampoo works for all hair types & textures without harsh lather that dries out hair and scalp. Simple care for curly or straight, long or short, thick or thin hair. Cleanse out sweat and grease without the harsh suds and foam that damage your hair. An easy solution for frizz, dandruff or dermatitis. ALTERNATIVE SHAMPOO FOR GUYS: Rather than strip the hair clean and then coat it (shampooing & conditioning), our goal is to try and keep your hair and head natural. This means we don't distort your pH balance and natural oils like a shampoo would. Paraben and sulfate free, vegan and cruelty-free, formulated and produced in the USA. Comes in a recyclable bottle with a refill option. PREVENT FLAKES AND ITCH: Our approach is to avoid dryness and irritation, so you won't have flake fears. Unlike shampoos, our rinse doesn't have lathering detergents that suds up and dry out your head and hair. Unlike conditioner, it doesn't leave hair limp and frizzy. Instead, the rinse is packed with moisture and ingredients that soak into hair and scalp, cleansing hair while protecting its strength and texture. HEALTHY, NATURAL FLOW: Leave hair with more of its natural moisture, so it feels fresh, clean and healthy after every wash. No more fluffy, flat, dull, dry, oily or damaged hair or itchy scalp. It should feel thick and moisturized, like a swim in the ocean, with texture, bounce, shine and body. SIMPLE ROUTINE FOR AWESOME HAIR DAYS: The first hair washing product you’ll actually like! Make this your go-to wash for the days you don’t want frizzy, dry, poofy shampoo hair. Cleanse out sweat and grease and prevent flakes without the harsh shampoo damage.