Echinacea Herb creme Conditioner is safe for use on natural or color treated hair and it will not coat the hair with buildup like many conditioners do. You can leave it in your hair for 3 minutes for regular conditioning or for longer, as needed. For longer periods of time, apply conditioner and wrap hair with a towel for deep conditioning effect. Once the conditioning treatment is over, rinse out with water. Leaves hair soft, moisturized and glossy. No Dimethicone or Silicone. Leaves hair soft, moisturized and glossy. Highly concentrated emulsion.