PRODUCT DESCRIPTION
Born in salons and perfected by science, each Nexxus system is crafted with proteins extracted from nature’s most precious ingredients. Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer. Nexxus New York Salon Care Recommends Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer. Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing. Step 1: Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing. Step 2: Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse. Step 3: Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.

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NEXXUS SALON HAIR CARE COLOR ASSURE
Nexxus Salon Hair Care Color Assure Nurtures and protect color treated hair, leaving it ravishingly radiant with brilliant shine. The Nexxus Color Assure 3-step system including shampoo, conditioner, and leave-in conditioning spray, is designed to deliver 48% better color protection* to help maintain the radiance and brilliance of hair color longer.

When Color Assure Shampoo + Conditioner + Leave-in Conditioning Spray are used together vs. ordinary shampoo + conditioner

REPLENISHING COLOR CARE SHAMPOO
Color Assure Replenishing Color Care Shampoo, now with an enhanced formula, contains a blend of vitamin B-5 and UV protectors, gently removes dulling build-up on the hair for a vibrant start.

EXPLORE THE ENTIRE NEXXUS COLOR ASSURE LINE For best results, use the shampoo with our Color Assure Long Lasting Vibrancy Conditioner. Gently cleanses color treated hair while enhancing hair color vibrancy. Infused with an exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, this shampoo for colored hair helps bring your hair back to life. 0% sulfate and 0% silicone formula replenishes hair with nutrients lost during the coloration process. This color safe shampoo provides long-lasting vibrancy for up to 40 washes. Nexxus Color Assure Sulfate Free Shampoo (13.5 oz) cleanses color treated hair for long-lasting vibrancy.