Now, get breakthrough beauty at your fingertips. Developed by some of the World's top beauty experts, NOW Beauty combines on-trend hair and skincare research with an array of curated and tested healing, nourishing ingredients, crafting a collection of high-performance blends and treatments to help you look and feel your best. The NOW team is dedicated to offering an affordable collection of high quality, cutting-edge skin and hair technology, filled with innovative ingredients and never-before-seen formulas that make you feel healthy, confident, and beautiful after each use. Each NOw product is sulfate, silicone, and paraben free, gluten free, as well as being formulated Vegan and Non-GMO. And, NOW Beauty is dedicated to the environment, with sustainably sourced natural ingredients and recycled packaging whenever possible. BREAKTHROUGH BEAUTY AT YOUR FINGERTIPS. From some of the world's top beauty experts, NOW BEAUTY combines on-trend hair and skincare research with healing, nourishing ingredients, crafting a collection of high-performance blends and treatments. FILLED WITH NATURAL, HONEST INGREDIENTS. Improve the health of your hair with Earth-friendly, sustainable blends and treatments. The Nourishing No Yellow Shampoo is formulated Vegan, Paraben and Sulfate Free, Gluten Free, and is 100% Color Safe. PERFECT FOR ALL HAIR TYPES. Keeping your tone bright and shiny is simple, whether your natural mane is curly, wavy, frizzy, or straight. The No Yellow Violet Shampoo is designed to nourish, strengthen, and support color-treated tresses of all kinds. STRENGTHENING, DEEP CONDITIONING FORMULA. Boost volume, body, and shine while neutralizing copper tones. Our intensive shampoo treatment softens tresses, while working to repair dryness, frizz, and other side effects from bleaching and color damage. SALON-QUALITY COLOR AFTER JUST ONE WASH. This toning, clarifying shampoo works to extend and enhance the smoothness and shine of blonde, silver, white, gray, and other color-treated shades in need of a professional, repairing de-brass treatment.