O'Douds ACTIVATED CHARCOAL SHAMPOO - Gently and effectively cleanses and rejuvenates the hair with mild cleansers that are meant to protect your hair, not strip it dry. Leaves the hair strong, rejuvenated, and vibrant. A little goes a long way and a conditioner is not required, though it may benefit your hair type. Directions: Gently massage into hair and onto the scalp. Rinse immediately, or leave in hair for up to 2 minutes to fully cleanse the hair and remove dirt, dead skin, and dandruff. Tips & Tricks: Product may not foam as much as you are used to-this is not a bad thing! Gentle cleansers foam more gently-we don't add excessive foaming agents that damage the hair and scalp. Our shampoo comes in two variations: Activated Charcoal, for cleansing and detoxifying, and Pumpkin Seed Oil, for nourishing and protecting. They share a similar base, so we consider them variations on the same shampoo, not two entirely different shampoo. No Harsh Chemicals: O'Douds is dedicated to high quality and sustainability. All of our natural products are vegan and cruelty free with no parabens, no sulfates and no phthalates. Maintains Hair Health: Aloe Vera provides the base of this product and is rich in vitamins and minerals that promote strong and healthy hair and scalp. All Natural Shampoo: Made with only plant-based ingredients to help gently cleanse and restore balance to the hair & scalp, as well as naturally stimulate healthy hair growth. Gentle Cleansing Shampoo: Gently, yet effectively cleanses & rejuvenates the hair with mild cleansers that are meant to protect your hair, not strip it dry. Leaves the hair strong, rejuvenated & vibrant. Activated Charcoal Shampoo: Naturally helps to pull impurities from the skin, balances moisture, and relieves dryness and irritation. A little goes a long way and a conditioner is not required, though it may benefit your hair type.