Keep every hair in its place! New OGX Anti-Hair Fall + Coconut Caffeine Strengthening Shampoo reinforces your hair's natural strength to reduce hair fall due to breakage. Infused with caffeine, coffee extract and coconut oil, this anti-breakage shampoo promotes fuller, stronger stands.​ Plus, it's sulfated surfactant free and paraben free. GENTLE FORMULA: Sulfated surfactant free and paraben free. LATHER, RINSE, REINFORCE: Apply to wet hair, massage, rinse thoroughly and follow with OGX Anti-Hair Fall + Coconut Caffeine Conditioner. COCONUT OIL & CAFFEINE: ​Infused with caffeine, white tea extract, coconut oil and coffee extract. ANTI HAIR FALL SHAMPOO: Wake up tired hair! Pump up the volume while strengthening strands and reducing breakage. AWAKEN & STRENGTHEN: Reinforce your hair’s natural strength with OGX Anti-Hair Fall + Coconut Caffeine Strengthening Shampoo.