LETÕS DO THINGS OUR OUAI.

OUAI is a breath of Òfresh hairÓ in the beauty and wellness world. ItÕs here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.

THE PAIR FOR MEDIUM HAIR.

For hair that swings both OUAIs, find your happy medium with this shine-boosting bundle that cleanses, nourishes, and reduces frizz. First, brush and detangle hair before washing to prevent breakage. Using lukewarm water, lather OUAI Medium Shampoo in hands, then work into the roots and where hair touches the scalp. Rinse then remove the excess moisture. For a smooth, shiny finish, follow with OUAI Medium Conditioner, focusing on mid-length to ends. Rinse with cold water to close the hair cuticle.

OUAI TREATMENT MASQUE.

What it is: This mask leaves strands incredibly soft, smooth and shiny after just one treatment. Key Benefits: Helps restore dry, damaged hair. Strengthens hair with proteins. Helps seal split ends. How to use: After cleansing, remove excess water form hair. Apply a quarter size amount starting from the ends and working to the roots. Comb product through with fingers or wide toothed comb. Chill out for 5 minutes then rinse with cool water.

EFFORTLESS BEAUTY AT YOUR FINGERTIPS.

Life is hard but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ÔGram without the glam squad.

GLOW FROM HEAD TO TOE.

The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAIÕs line recently expanded to