Care for your colored hair with the help of Pantene Expert Pro-V Intense Color Care Shampoo. Featuring one of our most concentrated Pro-V formulas, the ultra-moisturizing lather hugs your hair as it wraps each strand while gently cleansing. It helps to instantly enhance your hair's color vibrancy, so trust your hair to the experts and use with Pantene Expert Pro-V Intense Color Care Conditioner. Use with Pantene Expert Pro-V Intense Color Care Conditioner. Ultra-moisturizing lather instantly wraps each strand to care for your color. Gently cleanses to keep colored hair vibrant. Intense color care for instant shine, featuring one of our most concentrated Pro-V formulas. Pantene Expert Pro-V Intense Color Care Shampoo instantly enhances color vibrancy.