BLEND OF NATURE AND SCIENCE: The entire Peter Lamas product line is 100% vegan, cruelty-free, paraben, and sulfate-free. RETAIN MOISTURE: Vitamin B helps retain moisture, adds sheen, smooths hair cuticles, protects chemically-treated hair, and prevents breakage from brushing, curling and straightening. Jojoba extract is rich in vitamins, minerals, and omega fatty acids to strengthen hair and protect against dryness, breakage, and split ends. REPAIR DAMAGED HAIR: Repair damaged locks and maintain hair's health. Naturally thicken each strand with body-building proteins to boost volume. Suitable for all hair types but works well for fine, limp hair. STRENGTHEN HAIR: Rice Protein Ultra Volumizing Shampoo with Rice Protein Ultra Volumizing Conditioner join forces to build, strengthen, and expand each strand of hair, giving your tresses volume, bounce, body, fullness, and luster. FROM THE MIND OF CELEBRITY STYLIST PETER LAMAS: With over 40 years in the hair and beauty industry, Peter has committed his career to creating his own line of natural beauty products – free of harmful chemicals and specially formulated with herbs, vitamins, and botanicals shown to nurture, not harm.