FREE OF ANY HARSH INGREDIENTS: Specially formulated and suitable for everyday use on color treated hair, oily hair and virgin heads of hair. No Parabens, No Harsh Preservatives, No Dyes, No Silicones, No Phthalates and safe for the whole family. It is also Sulfate Free, Gluten Free, Cruelty Free and Vegan. SMELLS DELICIOUS: Fresh and long-lasting green apple scent. No chemicals. Derived from all natural Apple Extract, Pear extract and lime essential oil. ENHANCES SHINE: Apple Cider Vinegar formula that enhances shine in hair. Balances the pH of your hair and scalp, prevents frizzies and works great for all types of hair. ALL-NATURAL BASED INGREDIENTS: Clean shampoo formula based on plant derived ingredients and botanical extracts that will nourish your hair in the long run. Great for anyone with sensitive scalp. SULFATE FREE SHAMPOO THAT LATHERS: Our sulfate free shampoo formula includes natural surfactants obtained from coconut which work as cleansing and foaming agents. It effectively cleans the hair and scalp from all the toxins and product debris that build up over time.