FAMILY SHAMPOO: Perfect for all types of hair and sensitive scalp. No parabens, no harsh preservatives, no silicones, no dyes and safe for the whole family and everyday use. FRAGRANCE-FREE: Our unscented shampoo is perfect for people with fragrance sensitivities and balances the pH of your hair and scalp. ADDS SHINE AND REDUCES FRIZZ: Apple cider vinegar shampoo formula that adds a lasting sheen to your hair, reduces frizz and gives sleek hair. GENTLE: Effectively cleans the hair and scalp from all the toxins that build up over time, leaving it squeaky clean. NO HARSH CHEMICALS: Completely natural-based fragrance free shampoo free of harsh chemicals. A sulfate free shampoo that lathers. Enriched with pea protein and nourishing plant-based ingredients for maximum hydration.