A hydrating shampoo to support the Curl Cult permanent styling service as well as naturally curly or textured hair. Keeps curls bright and bouncy, while protecting and strengthening the hair with PisumProtex technology. Phthalates and artificial colorants free, made in a no water-waste facility. Vegan, Cruelty free, Sulfate Surfactant, Paraben and Gluten free. Strengthens with PisumProtex: Pea protein and plex technology to protect and strengthen the hair. Gently removes product buildup. Provides frizz control, hydrates, adds shine and defines curls.