Rimmel’s extensive range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression. For great new ways to get the London look, just watch this space! Waterproof, smudge-proof, sweat-proof, heat-proof, humidity-proof and scandal-proof. High intensity color for an instant color impact Ultra smooth & creamy formula that glides on easily. Long lasting shocking color intensity with kohl Britania.