An activating shampoo for thinning hair. BC Scalp Genesis Root Activating Shampoo with Carnitine Tartrate, Taurine and Echinacea is the first step of the BC Scalp Genesis Root Activating regime. The mild shampoo formula gently cleanses and activates the hair roots. Regularly used in combination with the BC Scalp Genesis Root Activating Serum it improves the hair’s vitality and reduces non-pathological hair loss after 6 weeks. Carnitine Tartrate: Promotes increased cell division and stimulates cell production to support the vitality of the hair. Taurine: Helps to facilitate the production of growth factors and the provision of compounds that stimulates energy to the scalp. Echinacea Purpurea Extract: Supports active ingredients and improves the hair quality. Vitamin B5 (Panthenol): Provides moisture, helps to balance the moisture content of hair and scalp and soothes the scalp. To use: Apply to wet hair, work in and rinse thoroughly. Repeat if necessary. Follow with BC Scalp Genesis Root Activating Serum and Densifying Foam.