Upgrade your blonde, bleached or color treated hair care routine with Scruples Platinum Shine Toning Shampoo! This purple toner for brassy hair from Scruples helps tone your hair color so you can eliminate any unwanted yellow or orange color on your blonde, brown or bleached hair. This We formulated this color care shampoo sulfate free to make sure your hair doesn't dry and stripped of its natural hair oil shine. This blonde hair toner shampoo protects each strand so you can have long-lasting vibrant hair color. It also removes brass from your hair color so you can get rich brown and blonde hair and highlights. Its deep purple toning base formula is perfect for eliminating this brass and lets you achieve your dream blonde hair without leaving it damaged and dry! Platinum Shine Toning Shampoo is sulfate free so it's gentle on any hair type. This color correcting shampoo purple toner will leave your hair soft and smooth and ready for styling. Scruples' hair care and styling products have Protective Barrier Complex (PBX) that works to replenish moisture and add protein to help maintain elasticity and improve hair’s inner strength so you can have healthy and manageable hair whether you have fine, coarse, normal, color treated or natural straight/curly hair. Neutralize your hair confidently without worrying about further damage and dry hair with Scruples Platinum Shine Toning Shampoo made for hair professional! Definitely one of the must have products from Scruples for your self and hair care essentials. TO USE: Apply to wet hair, shampoo and rinse. Dilute with favorite Scruples shampoo for less toning. Use once a week or as needed to keep hair bright. Follow with QUICKSEAL Detangling Conditioner. FOR NATURAL OR COLOR TREATED HAIR - Scruples Platinum Shine Toning Shampoo is a brass banisher for hair whether you have natural brown, blonde or color treated and bleached hair to reveal bright hair color and highlights. This no sulfate shampoo is a great blonde hair toner,. FRIZZ FREE, SHINY HAIR - Our tone correcting shampoo doesn't just give hair that bold and vibrant color, it also adds shine to your highlights. This sulfate free color toning shampoo will protect hair and leave it frizz-free and manageable!. SULFATE FREE TONING - We formulated this shampoo sulfate free to provide you a hair toner for bleached hair that doesn't leave your hair dry and damaged. This tone correcting shampoo doesn't strip off hair's natural hair oil shine and moisture. RICH PIGMENT PURPLE HAIR SHAMPOO - Our toning hair shampoo has a deep violet colorant making it a great shampoo to remove brassiness in blonde hair or bleached and brown hair. This sulfate-free shampoo neutralizes unwanted yellow and orange tones in the hair, leaving it vibrant and healthy. PURPLE SHAMPOO FOR BRASSY HAIR - This purple shampoo for blonde hair is used to remove brassy tone not just from bleached hair but also from natural blonde hair. This toner for blonde hair gives you rich tone of blonde and neutralize your hair color.