Apply as a wet or dry foundation for a flawless finish. This uniquely weightless foundation formula is powered by ActiveForce technology, that synchronizes with skin and self-refreshes nonstop for 24-hours - so your make up always has a fresh, just-applied look. Japanese Beauty Experts - Rooted in a tradition of deep respect for the skin, each essential step of your J-Beauty routine with Shiseido brings you into the peace of each moment while powerful science-backed formulas transform. Customizable Finish - Apply this creamy powder wet for more sheer and natural coverage or dry to build up coverage with a matte but breathable finish. Great for All Skin – This sheer-to-medium buildable coverage powder foundation provides hydration and shine control. Dermatologist tested. Non-comedogenic. Suitable for all skin types. Self-Refreshing Formula – Contains ActiveForce Technology and Responsive Sensory Technology so foundation constantly self-refreshes and adapts to skin’s condition, tone, and texture. 24 Hour Wear – Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation is a long-wearing foundation that helps resist heat, oil, humidity, and motion to maintain weightless and smudge-proof coverage that lasts 24 hours.