WHAT IT IS:
Think priming benefits, hydration and sheer radiance—all in just 1 spritz! Primer water is free of silicone, alcohol and oil, but it’s packed with revitalizing electrolytes to wake up skin and restore moisture—like a supercharged energy drink for your skin. Passed through positive energy fields during the production process, our enriched water instantly absorbs into skin for lasting hydration (and when skin is hydrated, makeup looks better).

WHY YOU’LL LOVE IT:
Back in 2000, Smashbox founder and photographer Davis Factor developed our iconic Photo Finish Foundation Primer to help makeup look better and last longer on shoots. Fast forward 15 years and a new icon is born: Photo Finish Primer Water. It’s everything you love about the original primer in our lightest, purest, most refreshing form imaginable. From the silky-smooth texture of the original, to the super-fine mist of this new water, now there’s a primer for everyone.

JUST THE FACTS:
1. Silicone-free. Alcohol-free. Oil-free.
2. Creates the sheerest canvas for makeup application
3. Wakes up skin, leaving it vibrant and radiant for hours
4. Restores moisture and hydrates skin for hours—shine free!
5. Refreshes throughout the day
6. Perfect for all skin types

HOW TO USE IT:
Mist on this multitasking water in 3 ways:
Prime to create our sheerest canvas for makeup application
Set your makeup to lock on your look
Refresh throughout the day to wake up skin

Hold bottle 8”-10” away from face and mist evenly.

TIPS:
Keep it cool! For an extra refreshing, ultra-cooling mist, store in the fridge. It worked well with their skin tone. It absorbs quickly. It leaves skin instantly hydrated.