Blonde purple shampoo. Our blonde purple shampoo is specifically formulated to gently cleanse hair with blue spirulina and violet extract to brighten and tone its color. This special blend contains ingredients that help prevent dryness and fading. TRUST THE BUM. What does that mean? It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The SIMPLE TRUTH is, when you make products to protect the ones you love, you make 'Em better. PROTECT YOUR HAIR. The key to maintaining healthy locks is healthy, natural ingredients. Our blonde hair products are enriched with blue spirulina and violet extract, and are Vegan, sulfate and paraben free. They're gonna be your new fav!. HOW TO USE. Wet hair and lather, using a gentle massaging motion, then rinse out. For best results, follow up with our blonde purple conditioner. Sonny's tip: pair with our tone enhancer to keep everything bright and beautiful!. GOOD VIBES FOR YOUR HAIR. Keeping your mane tame is Easy with our products made specifically for blonde babes! Protect against frizz, humidity, UV oxidation and dullness with our color-enriching regimen perfect for natural or color treated hair. BLONDE PURPLE SHAMPOO. Our blonde purple shampoo is specifically formulated to gently cleanse hair with blue spirulina and violet extract to brighten and tone its color. This special blend contains ingredients that help prevent dryness and fading.