Our promise to the planet goes beyond setting a new bar for beauty. As a pro-future brand and Member of 1% for the Planet, we’re not just sidestepping plastic – we’re supporting initiatives against ocean plastic and fighting for a more beautiful tomorrow. Long lasting and great value - one bar is equivalent to 2 to 3 bottles of liquid shampoo. Propriety blend of sulfate-free and soap-free cleansing agents enriched with a blend of moisturizing avocado oil and tone enhancing chamomile extract; pH balanced and provides rich, luxurious lather. Clean and vegan ingredients. 100% soap-free, palm-free, no sulfates, silicones, parabens, phthalates. Zero plastic. Certified climate neutral. 90% lower carbon footprint than comparable liquid shampoos. Superzero's "purple shampoo" bar for blonde hair is perfected for both natural blondes to elevate your blonde, and dyed or highlighted hair to remove unwanted yellow or brassy tones; also recommended for white hair to offset yellowness or brassiness. Purple color pigments neutralize unwanted yellow or brass tones for a cool, ashier blonde and a clearer white; no bleaching involved.